Collaborating with Mastercard, the NHL®, Instacart, and Justin Bieber
Role
Lead Creative
Client
Tim Hortons
Date
2019-2025
Partnership campaigns only work when both brands stay recognizable in the same placement. I led creative across OOH, email, print and in-app so partner equity held up without diluting Tims.Partnership campaigns only work when both brands stay recognizable in the same placement. I led creative across OOH, email, print and in-app so partner equity held up without diluting Tims.Partnershipcampaignsonlyworkwhenbothbrandsstayrecognizableinthesameplacement.IledcreativeacrossOOH,email,printandin-appsopartnerequityheldupwithoutdilutingTims.