Delivering to +6M Subscribers
Personalized communication at national scale
- Role
System Architecture
Content Production
Animation- Client
- Tim Hortons Digital
- Date
- 2019-2025
As Tims Rewards grew from 100,000 members into Canada's largest loyalty program, email became the primary owned channel, reaching 6M+ subscribers several times a week. I built the modular content system that let a lean team produce all 200+ campaigns, with personalized offers and dynamic content throughout.As Tims Rewards grew from 100,000 members into Canada's largest loyalty program, email became the primary owned channel, reaching 6M+ subscribers several times a week. I built the modular content system that let a lean team produce all 200+ campaigns, with personalized offers and dynamic content throughout.As Tims Rewards grew from 100,000 members into Canada's largest loyalty program, email became the primary owned channel, reaching 6M+ subscribers several times a week. I built the modular content system that let a lean team produce all 200+ campaigns, with personalized offers and dynamic content throughout.
Every module was brand-aligned, standardized, and tested to render correctly across email clients, so campaigns moved quickly through design and approval. That freed us to focus on A/B testing subject lines, hero images, and offers, tightening segmentation, and deepening personalization.