Mocking Up Merch with AI
Designed by hand, mocked up with AI to win the pitch
- Role
Illustration
Product design
Art direction
- Client
- Tim Hortons Retail
- Date
- 2026
Retail set out to build a hockey product line worthy of Tim Hortons’ hockey legacy. I hand drew the key graphic, designed the products, then generated in-situ photography so their go-to-market presentation could bring the collection to life.Retail set out to build a hockey product line worthy of Tim Hortons’ hockey legacy. I hand drew the key graphic, designed the products, then generated in-situ photography so their go-to-market presentation could bring the collection to life.Retail set out to build a hockey product line worthy of Tim Hortons’ hockey legacy. I hand drew the key graphic, designed the products, then generated in-situ photography so their go-to-market presentation could bring the collection to life.
After vendor samples arrived, I photographed them as the product reference, locked in the brand artwork for the emblem, and used scene and prop references with iterative prompting to build photoreal in-situ frames — then finished the comps in photo editing.